The Toronto Raptors have secured a new corporate partnership, announcing Rimmel London as the team's Official Makeup Partner for the 2026-2027 NBA season. The beauty brand's first basketball deal aims to connect with the Raptors' massive fanbase across Canada.
Rimmel London will launch a series of fan activations at Scotiabank Arena and in retail stores nationwide. Fans can expect interactive concourse events, product sampling, and special contests throughout the season. The brand plans to be highly visible during games, integrating beauty into the live basketball experience.
Rhonda Sydor, General Manager of Coty Canada, said the partnership brings Rimmel's confidence message to life in a new arena. "We're excited to bring Rimmel London to the heart of Canadian fan culture," Sydor stated. The goal is to inspire confidence in fans through unique experiences tied to the game.
This deal taps directly into the Raptors' growing and youthful fan demographic. Partnering with a global beauty brand like Rimmel London is a strategic move to engage that audience off the court.
Jordan Vader, SVP of Global Partnerships for MLSE, welcomed Rimmel to the Raptors family. "Together, we look forward to creating unique experiences for our fans and celebrate the confidence and energy that define both of our brands," Vader said. The partnership focuses on shared values of individuality and community spirit.
The announcement comes as the Raptors look ahead to the 2026-2027 campaign. However, consistency remains a focus after the playoff series concluded with that 114-102 defeat.
Building on the momentum of last season's fan growth is a clear priority for the organization. This partnership creates new avenues to connect with supporters beyond the final score. Fans eager to follow the team's progress can check the upcoming schedule for the new season.
Engaging beauty lovers within the Raptors' dynamic fan community is a central objective. The team's status as Canada's home team unites fans from coast to coast. Rimmel London's activations are designed to celebrate that passion and create shared experiences that blend sport and style.
